'It's entirely inappropriate': Fashion industry outraged after French label launches lingerie for girls as young as FOUR

By DAISY DUMAS

Too much too young? New French lingerie label Jours Apres Lunes is designed for girls aged between four and 12

In a move that has shocked fashion onlookers, scantily-clad young girls wearing make-up and sporting voluminous up-dos are promoting a new range of lingerie that is targetted at girls as young as four years old.

Combining lingerie and lounge wear to form 'loungerie,' the Jours Après Lunes line for four to 12-year-olds features a range of panties, bras, camisoles and T-shirts with lace edges, ribboned bow detailing and nautical stripes.

The shots feature young girls in poses and styling that seem far too premature for their ages.

Wearing striped bras and panties, they play with make-up and jewellery, strings of pearls wrapped around their small frames.

Most of the photos are too risque to feature on MailOnline, the bare legs and stomachs of the girls deeming them inappropriate for publication.

In one shot, a girl wears Jackie O-style sunglasses while lounging back on a pillow, her modesty protected by just panties and a cropped polka-dot tied top.

source: dailymail